Tuesday, August 21, 2007

It happened in India

One thing that strikes you is this person's inspiration to setup Big Bazaar, Bangalore central and other establishments are not after looking into walmart but after paying a visit to the infamous saravana stores in Ranganathan street,T-nagar, chennai. This Book by Kishore Biyani along with Dipayan Bhaisya takes one into the life of Kishore Biyani, the Rajah of Retail. Though the excerpts by different people who are part of the retail conglomerate are filled up with praise for Kishore which normally irritates you the rest written by him are the ones which pulls you into the vortex.

He recounts how from being an ordinary cloth seller he evolved to such heights. though he was from Mumbai his initial stunt was in calcutta where he setup his first pantaloon store. Later he moved on to mumbai and other cities. Later he went on to setup the Big Bazaar hypermarket customized to Indian style. His attempt to attract the tier-2 people of India (middle-class) was an instant success added to the lucrative offers his retail gives.No Big Bazaar remains the same, because it is customized to the regional taste. His foresight in procuring large enough real estates for building his malls are seen when he setup the 1.4 lakh sq ft Big Bazaar in Noida(The largest in india). He made some bold stunts in bollywood too by producing Na Tum Jaano Na Hum & Chura Liyaa Hai Tumne. His future group is aiming at various prospective areas where they could step into, to channelize the people's spending into their stores. Central is an idea born out of here.

Certain brands like John miller,Scullers, and Indigo nation are owned by them and by obtaining legal rights they are the dealers for puma, mark & Spencers in india. Just a three day offer(sabse saste din) in Big Bazaar during this year attracted people to spend 125 Cr in this shop.His separate unit for churning out new creative ideas lies in the Joseph chemmanur hall, Indira nagar Bangalore. These designers look into people's activities and behavior to understand more about people's need and tapping them. so next time if someone stares at you near indira nagar it could be one among them :)

he palns to own 30 million lakh sq ft of shopping paradise by 2011 with an annual turnover of 30,000 Cr. with the giants like walmart and Reliance stepping into retail business only time would tell whether he achieves his goal.

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